Mock Campaign
Sabrina X Uber
I conceptualized a partnership between Uber and Sabrina Carpenter to launch the 'Women Drivers for Women Riders' feature. By aligning a top-tier product request with her album launch, 'Man’s Best Friend,' I designed a campaign that captures Gen Z’s attention by merging utility with pop culture.
I conceptualized a partnership between Uber and Sabrina Carpenter to launch the 'Women Drivers for Women Riders' feature. By aligning a top-tier product request with her album launch, 'Man’s Best Friend,' I designed a campaign that captures Gen Z’s attention by merging utility with pop culture.
Album Inspiration
Album Inspiration
I used the 'Man’s Best Friend' album cover (pictured) to build instant brand loyalty with fans and their moms. By mirroring Sabrina’s aesthetic, I positioned Uber’s female-led travel as the go-to choice for every ride, giving our audience a clear reason to choose Uber over the competition
The Social Edge
Album Inspiration
The Social Edge
I’d drive a 'Ride-Home' TikTok trend where girls and moms post from an Uber while listening to the new album. Offering a 15% coupon on 'Women Drivers' rides turns a safety feature into a social badge of honor and the only trusted choice for a night out."
I used the 'Man’s Best Friend' album cover (pictured) to build instant brand loyalty with fans and their moms. By mirroring Sabrina’s aesthetic, I positioned Uber’s female-led travel as the go-to choice for every ride, giving our audience a clear reason to choose Uber over the competition
The Social Edge
I’d drive a 'Ride-Home' TikTok trend where girls and moms post from an Uber while listening to the new album. Offering a 15% coupon on 'Women Drivers' rides turns a safety feature into a social badge of honor and the only trusted choice for a night out."
Mini Case Study
Mini Case Study
More Info
Target Audience
I’d target Gen Z girls and their moms, capturing both the passenger and the primary decision-maker. By aligning a safety feature with Sabrina’s influence, I’d turn Uber into a non-negotiable household standard, ensuring they choose us over the competition for every ride.
Expansion to pop culture
I’d move beyond just another celebrity cameo to create a full cultural integration. This is more than a likeness: it is about attaching what Sabrina stands for, her music, and her values to Uber’s brand positioning. By merging her direct audience with ours, I’d build a deep, loyalty-driven alignment on social.
Initial Idea
The second I saw Uber release 'Women Drivers,' I thought about the audience. It is for young girls, but the mom/parents were the real decision-maker. I wanted something more than just a big name to grab their attention. Sabrina’s album launch was the perfect way to make Uber the first choice for every ride.
Target Audience
I’d target Gen Z girls and their moms, capturing both the passenger and the primary decision-maker. By aligning a safety feature with Sabrina’s influence, I’d turn Uber into a non-negotiable household standard, ensuring they choose us over the competition for every ride.
Expansion to pop culture
I’d move beyond just another celebrity cameo to create a full cultural integration. This is more than a likeness: it is about attaching what Sabrina stands for, her music, and her values to Uber’s brand positioning. By merging her direct audience with ours, I’d build a deep, loyalty-driven alignment on social.
Initial Idea
The second I saw Uber release 'Women Drivers,' I thought about the audience. It is for young girls, but the mom/parents were the real decision-maker. I wanted something more than just a big name to grab their attention. Sabrina’s album launch was the perfect way to make Uber the first choice for every ride.
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1 billion posts go live every day, let's make sure they stop scrolling
Let's make content they can't ignore
Owned and operated by ©Elevate Media Technologies LLC
Modified by Nicholas Alexis © 2026
1 billion posts go live every day, let's make sure they stop scrolling
Let's make content they can't ignore
Owned and operated by ©Elevate Media Technologies LLC
Modified by Nicholas Alexis © 2026
1 billion posts go live every day, let's make sure they stop scrolling
Let's make content they can't ignore
Owned and operated by ©Elevate Media Technologies LLC
Modified by Nicholas Alexis © 2026