Uber
I conceptualized a partnership between Uber and Sabrina Carpenter to launch the "Women Drivers for Women Riders" feature. This campaign aligns a highly requested product update with the release of her album titled Man’s Best Friend to capture Gen Z’s attention.
I conceptualized a partnership between Uber and Sabrina Carpenter to launch the "Women Drivers for Women Riders" feature. This campaign aligns a highly requested product update with the release of her album titled Man’s Best Friend to capture Gen Z’s attention.
Album Inspiration
Album Inspiration
Album Inspiration
I used the vintage aesthetic of the Man’s Best Friend cover to flip the narrative. This campaign moves away from the old clichés, positioning female-led travel as the only companion that actually matters.
I used the vintage aesthetic of the Man’s Best Friend cover to flip the narrative. This campaign moves away from the old clichés, positioning female-led travel as the only companion that actually matters.
The Creative Edge
The Creative Edge
The Creative Edge
I created "scroll-stopping" copy that feels like a social post rather than a corporate ad. This strategy makes a global brand like Uber feel human, witty, and deeply connected to current cultural moments.
I created "scroll-stopping" copy that feels like a social post rather than a corporate ad. This strategy makes a global brand like Uber feel human, witty, and deeply connected to current cultural moments.
Marketing Campaigns
Marketing Campaigns
Marketing Campaigns
More From My Portfolio
Check out my other campaign designs
1 billion posts go live every day, I'll make sure they stop scrolling
Let's make content they can't ignore
Owned and operated by ©Elevate Media Technologies LLC
Modified by Nicholas Alexis © 2026
1 billion posts go live every day, I'll make sure they stop scrolling
Let's make content they can't ignore
Owned and operated by ©Elevate Media Technologies LLC
Modified by Nicholas Alexis © 2026
1 billion posts go live every day, I'll make sure they stop scrolling
Let's make content they can't ignore
Owned and operated by ©Elevate Media Technologies LLC
Modified by Nicholas Alexis © 2026