Phyla Skin

I led the creative for Phyla’s viral "Pizza Doesn’t Cause Acne" campaign, blending social media with a massive OOH presence across NYC. These four words worked because they were shocking, a little controversial, and intriguing.

I led the creative for Phyla’s viral "Pizza Doesn’t Cause Acne" campaign, blending social media with a massive OOH presence across NYC. These four words worked because they were shocking, a little controversial, and intriguing.

Fashion photoshoot with a woman posing in a dress
Fashion photoshoot with a woman posing in a dress

4 words across NYC

4 words across NYC

4 words across NYC

I was given 4 words to create a campaign around. We flooded social media & the streets of NYC, turning a "controversial" tagline into a viral conversation about skincare myths.

I was given 4 words to create a campaign around. We flooded social media & the streets of NYC, turning a "controversial" tagline into a viral conversation about skincare myths.

Beyond Just Pizza

Beyond Just Pizza

Beyond Just Pizza

The original pizza image was real. I used AI to scale the original aesthetic across different ethnicities & foods. This allowed a simple idea to become an inclusive campaign, with a fast turnaround.

The original pizza image was real. I used AI to scale the original aesthetic across different ethnicities & foods. This allowed a simple idea to become an inclusive campaign, with a fast turnaround.

1 billion posts go live every day, I'll make sure they stop scrolling

Let's make content they can't ignore

1 billion posts go live every day, I'll make sure they stop scrolling

Let's make content they can't ignore

1 billion posts go live every day, I'll make sure they stop scrolling

Let's make content they can't ignore