Phyla Skin
I led the creative for Phyla’s viral "Pizza Doesn’t Cause Acne" campaign, blending social media with a massive OOH presence across NYC. These four words worked because they were shocking, a little controversial, and intriguing.
I led the creative for Phyla’s viral "Pizza Doesn’t Cause Acne" campaign, blending social media with a massive OOH presence across NYC. These four words worked because they were shocking, a little controversial, and intriguing.
4 words across NYC
4 words across NYC
4 words across NYC
I was given 4 words to create a campaign around. We flooded social media & the streets of NYC, turning a "controversial" tagline into a viral conversation about skincare myths.
I was given 4 words to create a campaign around. We flooded social media & the streets of NYC, turning a "controversial" tagline into a viral conversation about skincare myths.
Beyond Just Pizza
Beyond Just Pizza
Beyond Just Pizza
The original pizza image was real. I used AI to scale the original aesthetic across different ethnicities & foods. This allowed a simple idea to become an inclusive campaign, with a fast turnaround.
The original pizza image was real. I used AI to scale the original aesthetic across different ethnicities & foods. This allowed a simple idea to become an inclusive campaign, with a fast turnaround.
Marketing Campaigns
Marketing Campaigns
Marketing Campaigns
More From My Portfolio
Check out my other campaign designs
1 billion posts go live every day, I'll make sure they stop scrolling
Let's make content they can't ignore
Owned and operated by ©Elevate Media Technologies LLC
Modified by Nicholas Alexis © 2026
1 billion posts go live every day, I'll make sure they stop scrolling
Let's make content they can't ignore
Owned and operated by ©Elevate Media Technologies LLC
Modified by Nicholas Alexis © 2026
1 billion posts go live every day, I'll make sure they stop scrolling
Let's make content they can't ignore
Owned and operated by ©Elevate Media Technologies LLC
Modified by Nicholas Alexis © 2026