Meta launched the "ANYWAY" campaign to showcase Instagram through the lens of celebrities. I reimagined it as "In The Moment," a pivot that strips away the celebrity filter to focus on the raw, everyday creators using these tools to document their own reality.
Meta launched the "ANYWAY" campaign to showcase Instagram through the lens of celebrities. I reimagined it as "In The Moment," a pivot that strips away the celebrity filter to focus on the raw, everyday creators using these tools to document their own reality.
Authenticity Over Fame
Authenticity Over Fame
Authenticity Over Fame
With over 1 billion posts going live daily, users crave the real over the produced. I used AI to generate relatable scenes, proving the best content comes from the street, not the studio.
With over 1 billion posts going live daily, users crave the real over the produced. I used AI to generate relatable scenes, proving the best content comes from the street, not the studio.
The Visual Evolution
The Visual Evolution
The Visual Evolution
Designing Human Connection I replicated the "screen-touch" UI to keep the campaign's DNA while shifting its soul. Relevance isn't about who is in the ad, it’s about who feels reflected by it.
Designing Human Connection I replicated the "screen-touch" UI to keep the campaign's DNA while shifting its soul. Relevance isn't about who is in the ad, it’s about who feels reflected by it.
Marketing Campaigns
Marketing Campaigns
Marketing Campaigns
More From My Portfolio
Check out my other campaign designs
1 billion posts go live every day, I'll make sure they stop scrolling
Let's make content they can't ignore
Owned and operated by ©Elevate Media Technologies LLC
Modified by Nicholas Alexis © 2026
1 billion posts go live every day, I'll make sure they stop scrolling
Let's make content they can't ignore
Owned and operated by ©Elevate Media Technologies LLC
Modified by Nicholas Alexis © 2026
1 billion posts go live every day, I'll make sure they stop scrolling
Let's make content they can't ignore
Owned and operated by ©Elevate Media Technologies LLC
Modified by Nicholas Alexis © 2026