Real Campaign
Times Square
In collaboration with Equinox, I directed the strategy, social roadmap, and creative execution for 'The Faces of The Boxing Club,' launching with a Times Square billboard followed by a 4-month social campaign.
In collaboration with Equinox, I directed the strategy, social roadmap, and creative execution for 'The Faces of The Boxing Club,' launching with a Times Square billboard followed by a 4-month social campaign.
Campaign Overview
Campaign Overview
I co-founded The Boxing Club in college, reaching 10% of the student body. To move beyond stock imagery for marketing, I directed a semester-long campaign launched in Times Square, turning a standard campaign into a collaborative movement for new talent.
Social Execution
Campaign Overview
Social Execution
This is our Instagram feed. I used billboard assets to direct a 4-month social roadmap built on three pillars: our Equinox partnership, team-driven growth, and strategic content to entice newcomers and drive consistent signups.
I co-founded The Boxing Club in college, reaching 10% of the student body. To move beyond stock imagery for marketing, I directed a semester-long campaign launched in Times Square, turning a standard campaign into a collaborative movement for new talent.
Social Execution
This is our Instagram feed. I used billboard assets to direct a 4-month social roadmap built on three pillars: our Equinox partnership, team-driven growth, and strategic content to entice newcomers and drive consistent signups.
Mini Case Study
Mini Case Study
More Info
The Roles I held
As Director, I led an all-student crew from moodboarding to Times Square distribution. I managed the end-to-end creative vision, casting, and social strategy, overseeing all aspects of production, content creation, and multi-platform execution.
The Outcome
With 10k launch views and a 34% follower increase, we won the FIT 2024 Social Media Page of the Year and Club of the Year awards. This campaign elevated student portfolios and established a high-impact visual identity for our community.
The Initial Idea
Feeling limited by stock imagery, I wanted to expand our creative control by leading a student team. We launched a Times Square PR stunt to trigger 'manufactured word of mouth' on campus. By documenting the premiere, we turned the 'how did they do that' factor into a strategic asset that scaled our presence at The Fashion Institute college.
The Roles I held
As Director, I led an all-student crew from moodboarding to Times Square distribution. I managed the end-to-end creative vision, casting, and social strategy, overseeing all aspects of production, content creation, and multi-platform execution.
The Outcome
With 10k launch views and a 34% follower increase, we won the FIT 2024 Social Media Page of the Year and Club of the Year awards. This campaign elevated student portfolios and established a high-impact visual identity for our community.
The Initial Idea
Feeling limited by stock imagery, I wanted to expand our creative control by leading a student team. We launched a Times Square PR stunt to trigger 'manufactured word of mouth' on campus. By documenting the premiere, we turned the 'how did they do that' factor into a strategic asset that scaled our presence at The Fashion Institute college.
Marketing Campaigns
More From My Portfolio
Check out my other campaign designs
1 billion posts go live every day, let's make sure they stop scrolling
Let's make content they can't ignore
Owned and operated by ©Elevate Media Technologies LLC
Modified by Nicholas Alexis © 2026
1 billion posts go live every day, let's make sure they stop scrolling
Let's make content they can't ignore
Owned and operated by ©Elevate Media Technologies LLC
Modified by Nicholas Alexis © 2026
1 billion posts go live every day, let's make sure they stop scrolling
Let's make content they can't ignore
Owned and operated by ©Elevate Media Technologies LLC
Modified by Nicholas Alexis © 2026