Times Square

In collaboration with Equinox, I launched "The Faces of The Boxing Club" by directing a video featured on one of the largest billboards in Times Square.

In collaboration with Equinox, I launched "The Faces of The Boxing Club" by directing a video featured on one of the largest billboards in Times Square.

Fashion photoshoot with a woman posing in a dress
Fashion photoshoot with a woman posing in a dress

Boxing Club Collab

Boxing Club Collab

Boxing Club Collab

I teamed up with up-and-coming models and creators to build an authentic visual identity from scratch. This strategy turned a standard marketing campaign into a collaborative movement for new talent.

I teamed up with up-and-coming models and creators to build an authentic visual identity from scratch. This strategy turned a standard marketing campaign into a collaborative movement for new talent.

Scaling to Times Square

Scaling to Times Square

Scaling to Times Square

Directing for the big screen at 23 required a balance of high-level production and sharp creative vision. This project proved that bold, community-led stories can command the attention of the busiest intersection in the world.

Directing for the big screen at 23 required a balance of high-level production and sharp creative vision. This project proved that bold, community-led stories can command the attention of the busiest intersection in the world.

1 billion posts go live every day, I'll make sure they stop scrolling

Let's make content they can't ignore

1 billion posts go live every day, I'll make sure they stop scrolling

Let's make content they can't ignore

1 billion posts go live every day, I'll make sure they stop scrolling

Let's make content they can't ignore