Elevate News

I spearheaded the launch for Elevate News, an app self-developed by me and dedicated to positive news from well-known publications. This campaign combines high-quality graphics of motion with bold typography to disrupt negative feedback loops on social media.

I spearheaded the launch for Elevate News, an app self-developed by me and dedicated to positive news from well-known publications. This campaign combines high-quality graphics of motion with bold typography to disrupt negative feedback loops on social media.

Fashion photoshoot with a woman posing in a dress
Fashion photoshoot with a woman posing in a dress

Emotions & Motion

Emotions & Motion

Emotions & Motion

I designed this launch around the idea that to elevate is to move. These visuals capture motion & attention, showing that what we consume influences how we feel.

I designed this launch around the idea that to elevate is to move. These visuals capture motion & attention, showing that what we consume influences how we feel.

Better News. Better You.

Better News. Better You.

Better News. Better You.

I positioned the app as the cure to doomscrolling. By highlighting pillars like community and clarity, the strategy proves that better news creates a better you, moving the user from passive consumption to active positivity.

I positioned the app as the cure to doomscrolling. By highlighting pillars like community and clarity, the strategy proves that better news creates a better you, moving the user from passive consumption to active positivity.

1 billion posts go live every day, I'll make sure they stop scrolling

Let's make content they can't ignore

1 billion posts go live every day, I'll make sure they stop scrolling

Let's make content they can't ignore

1 billion posts go live every day, I'll make sure they stop scrolling

Let's make content they can't ignore