Real Campaign
Positive News
I self-developed Elevate News to disrupt doomscrolling, directing the end-to-end launch strategy and motion design to secure a SiriusXM feature and entry into the Google Cloud for Startups program as a high-impact outcome for the brand.
I self-developed Elevate News to disrupt doomscrolling, directing the end-to-end launch strategy and motion design to secure a SiriusXM feature and entry into the Google Cloud for Startups program as a high-impact outcome for the brand.
Campaign Overview
Campaign Overview
I designed 'Emotions & Motion' on the principle that to elevate is to move. Using bold typography and dynamic graphics, I built a visual language to disrupt doomscrolling and show how digital consumption directly influences emotional well-being
Social Execution
Campaign Overview
Social Execution
I launched during the volatile 2024 election to capture users overwhelmed by political noise. I built a funnel of research-backed graphics, highlighting how news 'shapes how we view the world,' to establish Elevate as a trusted, positive alternative for Gen Z. Our tagline: 'Better News. Better You.'
I designed 'Emotions & Motion' on the principle that to elevate is to move. Using bold typography and dynamic graphics, I built a visual language to disrupt doomscrolling and show how digital consumption directly influences emotional well-being
Social Execution
I launched during the volatile 2024 election to capture users overwhelmed by political noise. I built a funnel of research-backed graphics, highlighting how news 'shapes how we view the world,' to establish Elevate as a trusted, positive alternative for Gen Z. Our tagline: 'Better News. Better You.'
Mini Case Study
Mini Case Study
More Info
Roles I held
Other than self-developing and launching the app, I oversaw all aspects of marketing and creative execution. I managed everything from sourcing imagery and graphic design to researching data-backed graphics and timing our launch during the 2024 election cycle to maximize cultural impact.
Outcome
As a first-time founder, I hit 300 downloads in week one followed by an invitation to SiriusXM’s Sway Calloway show, reaching a national audience. Reviews praised our branding and lack of politics, confirming the high demand for a non-polarizing news alternative
Initial Idea
I turned a college pitch win into a live iOS app by teaching myself to code and launching in just 90 days. I designed 'Emotions & Motion' to mirror our name, 'Elevate': using movement to capture the shift from the emotional toll of negative news to the act of elevating above the noise for a better you.
Roles I held
Other than self-developing and launching the app, I oversaw all aspects of marketing and creative execution. I managed everything from sourcing imagery and graphic design to researching data-backed graphics and timing our launch during the 2024 election cycle to maximize cultural impact.
Outcome
As a first-time founder, I hit 300 downloads in week one followed by an invitation to SiriusXM’s Sway Calloway show, reaching a national audience. Reviews praised our branding and lack of politics, confirming the high demand for a non-polarizing news alternative
Initial Idea
I turned a college pitch win into a live iOS app by teaching myself to code and launching in just 90 days. I designed 'Emotions & Motion' to mirror our name, 'Elevate': using movement to capture the shift from the emotional toll of negative news to the act of elevating above the noise for a better you.
Marketing Campaigns
More From My Portfolio
Check out my other campaign designs
1 billion posts go live every day, let's make sure they stop scrolling
Let's make content they can't ignore
Owned and operated by ©Elevate Media Technologies LLC
Modified by Nicholas Alexis © 2026
1 billion posts go live every day, let's make sure they stop scrolling
Let's make content they can't ignore
Owned and operated by ©Elevate Media Technologies LLC
Modified by Nicholas Alexis © 2026
1 billion posts go live every day, let's make sure they stop scrolling
Let's make content they can't ignore
Owned and operated by ©Elevate Media Technologies LLC
Modified by Nicholas Alexis © 2026