Real Campaign

The Podcast

I co-founded and executive-produced The Unconventional Podcast, turning an accidental elevator pitch into a 6-episode series with 500k+ impressions and a Liquid Death partnership.

I co-founded and executive-produced The Unconventional Podcast, turning an accidental elevator pitch into a 6-episode series with 500k+ impressions and a Liquid Death partnership.

Fashion photoshoot with a woman posing in a dress

Overview

Overview

We showcased how classroom learning translates into real world success. Featuring Forbes 30 Under 30 students, creators with Nike deals, and impactful influencers, our guest roster proved that student talent is ready for the highest levels of industry impact.

Social Execution

Overview

Social Execution

When long-form Spotify episodes got <100 views, I shifted to engaging short-form clips on social media. Posting and sending these to our guests to post, most of whom were influencers, drove a significant increase in viewership, reaching 500k+ cross-platform views via influencer network distribution.

We showcased how classroom learning translates into real world success. Featuring Forbes 30 Under 30 students, creators with Nike deals, and impactful influencers, our guest roster proved that student talent is ready for the highest levels of industry impact.

Social Execution

When long-form Spotify episodes got <100 views, I shifted to engaging short-form clips on social media. Posting and sending these to our guests to post, most of whom were influencers, drove a significant increase in viewership, reaching 500k+ cross-platform views via influencer network distribution.

Mini Case Study

Mini Case Study

More Info

Roles I held

I co-founded and executive-produced, building a team of videographers and audio/lighting technicians. I personally sourced guests, scripted questions, and led our social strategy while managing the final video editing to ensure a high-quality production

The Outcome

We hit 500k+ views and secured a Liquid Death partnership. Beyond mastering video editing and production, the true reward was highlighting the in-depth stories of incredible individuals while managing the end-to-end distribution of their journeys.

The Initial Idea

Fascinated by the talent at college, I wanted to help students showcase their stories. While brainstorming in a campus elevator, I pitched a theme: how classroom learning translates into real-world success. An older woman overheard and said, 'I would watch that!' That lightbulb moment sent us full throttle into our 6-episode series.

Roles I held

I co-founded and executive-produced, building a team of videographers and audio/lighting technicians. I personally sourced guests, scripted questions, and led our social strategy while managing the final video editing to ensure a high-quality production

The Outcome

We hit 500k+ views and secured a Liquid Death partnership. Beyond mastering video editing and production, the true reward was highlighting the in-depth stories of incredible individuals while managing the end-to-end distribution of their journeys.

The Initial Idea

Fascinated by the talent at college, I wanted to help students showcase their stories. While brainstorming in a campus elevator, I pitched a theme: how classroom learning translates into real-world success. An older woman overheard and said, 'I would watch that!' That lightbulb moment sent us full throttle into our 6-episode series.

1 billion posts go live every day, let's make sure they stop scrolling

Let's make content they can't ignore

1 billion posts go live every day, let's make sure they stop scrolling

Let's make content they can't ignore

1 billion posts go live every day, let's make sure they stop scrolling

Let's make content they can't ignore