Recent Work

Graphics for my app Elevate News

Instagram Stories

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Meta Campaign

Meta dropped a new campaign for Instagram starring Tyler the Creator, Rosalía, and others. I studied the creative flow, camera angles, and overlayed elements on top of visuals created using AI shown below.

Pizza Doesn’t Cause Acne

While working at the Ryan Reynolds-backed startup, Phyla, I created their viral “Pizza Doesn’t Cause Acne” campaign. After receiving the initial photos with the model eating pizza, I realized that after the shoot, we should expand to more greasy foods. I uploaded the photo and prompted Sora to create new images based on the same lighting and aesthetic of the original photos, like a model eating a burger with varied ethnicities and hair colors for diversity.

Phyla posted them around NYC on small billboards and previously had them posted on social media.
The first pic with pizza is the finalized post and the original real picture. We used that one for the 2nd phase of the campaign.
It’s shocking, a little controversial, and seems like a lie. But surprisingly, it’s not a lie, and it makes people do a double-take.

Thumbnails

Never judge a book by its cover, but always judge a video by its thumbnail. A well-designed thumbnail can showcase the video's quality, relevance, and creativity. I designed these thumbnails for The Unconventional Podcast I produced. Each thumbnail follows the same design layout for consistency. Check out more from The Podcast here.

DO IT AGAIN

How can Nike top its iconic “JUST DO IT” Campaign? They “DO IT AGAIN.” The sequel to the legendary campaign that inspired millions is here to do it again.

Lebron, Drake, Caitlin, Serena, and Ronaldo didn’t JUST DO IT to be where they are today, they created an endless cycle of doing it again to perfect their craft.

To JUST DO IT is a significant first step. But what’s next? Do you go to the gym once and get in shape? Do you play basketball once and join the NBA? Do you make one song and win a Grammy the next day? No, you DO IT AGAIN, over and over, because hard work beats talent every single time.
We often only see people’s wins or losses, we don’t see the hours/days/years of hard work they put in when they’re Moving In Silence.
Hustle culture is burning people out.
We glorified the grind, the “no days off” mindset, and the idea that if you’re not exhausted, you’re not doing enough. But what if the real flex isn’t burnout, it’s discipline.
DO IT AGAIN isn’t about doing more, it’s about doing what matters, over and over. No matter how badly you want something, motivation won’t show up every day. Discipline will.
It’s about redefining hustle as mastery, not chaos. It’s about trading 100 straight hours for 1 hour repeated 100 times.
LeBron James Lost. Switched teams. Won championships. Lost again. Then won again. Greatness isn’t a moment, it’s a loop. He just keeps running it back.
Drake Studio. Stage. Studio. Grammy stage. Every hit you hear is built on repetition. He didn’t go viral, he went consistent.
Caitlin Clark From driveway dreams to college dominance. Before 23, she became the face of women’s basketball and signed with Nike as the #1 draft pick. She didn’t just rise, she repeated her way to the top.
Serena Williams Picked up a racket at 4. Won 23 Grand Slams. Retired, and still shows up to play. Because when it’s real, you don’t stop. You do it again.
Cristiano Ronaldo Rejected. Benched. Booed. Scored. Broke records. Broke them again. Greatness didn’t come easy, he just kept chasing it, again and again.

Crafted With AI to Make New Colorways

Infographics

Created for ElevateMedia.ai and their Instagram, these infographics are designed to deliver statistics quickly. Think of them as an adult ‘picture book’ to simplify data and make it more digestible.

Elevate Ads

The goal was to focus attention on the product while also displaying important, simple, and quick information.

Logo Design

Logos are a universal language.

Above is the logo I created for the college club I created at The Fashion Institute of Technology. People started referring to The Boxing Club as “TBC” and I wanted a way to simplify our branding.

Elevate News is an app I self-developed that only showcases positive content. I wanted something that conveyed the words “Elevate” and happiness, hence the yellow and straightforward font.

More From Portfolio

Elevate’s Branding

Small details are important. People aren’t loyal to products, they’re loyal to brands. Building Elevate, I knew I needed to create a modern, eye-catching brand foundation that would set us apart.

Love song lyrics

I created designs inspired by popular love and heartbreak songs. Focusing on typography, each design highlights a lyric with graphics that reflect the album's original theme, seen at the bottom left of each slide.

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