
Creating campaigns and transforming ideas into visuals through graphics, logos, and various marketing materials.
Recent Work
DO IT AGAIN
How can Nike top its iconic “JUST DO IT” Campaign? They “DO IT AGAIN.” The sequel to the legendary campaign that inspired millions is here to do it again.
Lebron, Drake, Caitlin, Serena, and Ronaldo didn’t JUST DO IT to be where they are today, they created an endless cycle of doing it again to perfect their craft.
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To JUST DO IT is a significant first step. But what’s next? Do you go to the gym once and get in shape? Do you play basketball once and join the NBA? Do you make one song and win a Grammy the next day? No, you DO IT AGAIN, over and over, because hard work beats talent every single time.
We often only see people’s wins or losses, we don’t see the hours/days/years of hard work they put in when they’re Moving In Silence.
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Hustle culture is burning people out.
We glorified the grind, the “no days off” mindset, and the idea that if you’re not exhausted, you’re not doing enough. But what if the real flex isn’t burnout, it’s discipline.
DO IT AGAIN isn’t about doing more, it’s about doing what matters, over and over. No matter how badly you want something, motivation won’t show up every day. Discipline will.
It’s about redefining hustle as mastery, not chaos. It’s about trading 100 straight hours for 1 hour repeated 100 times.
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LeBron James Lost. Switched teams. Won championships. Lost again. Then won again. Greatness isn’t a moment, it’s a loop. He just keeps running it back.
Drake Studio. Stage. Studio. Grammy stage. Every hit you hear is built on repetition. He didn’t go viral, he went consistent.
Caitlin Clark From driveway dreams to college dominance. Before 23, she became the face of women’s basketball and signed with Nike as the #1 draft pick. She didn’t just rise, she repeated her way to the top.
Serena Williams Picked up a racket at 4. Won 23 Grand Slams. Retired, and still shows up to play. Because when it’s real, you don’t stop. You do it again.
Cristiano Ronaldo Rejected. Benched. Booed. Scored. Broke records. Broke them again. Greatness didn’t come easy, he just kept chasing it, again and again.
Instagram Story Posters
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Infographics
Created for ElevateNewsApp.com and their Instagram, these infographics are designed to deliver statistics quickly. Think of them as an adult ‘picture book’ to simplify data and make it more digestible.
Logo Design
Logos are a universal language. Creating a logo is a long, detailed process but is imperative for great branding. A good logo will be scalable and look good in all sizes. A great logo will have variations. A perfect logo will be dynamic and look nice on any background. My designs below incorporate all of the above.
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Above is the logo I created for the college club I created at The Fashion Institute of Technology. People started referring to The Boxing Club as “TBC” and I wanted a way to simplify our branding.
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Elevate News is an app I self-developed that only showcases positive content. I wanted something that conveyed the words “Elevate” and happiness, hence the yellow and straightforward font.
Thumbnails
Never judge a book by its cover, but always judge a video by its thumbnail. A well-designed thumbnail can showcase the video's quality, relevance, and creativity. I designed these thumbnails for The Unconventional Podcast I produced. Each thumbnail follows the same design layout for consistency. Check out more from The Podcast here.
Elevate Ads
The goal was to focus attention on the product while also displaying important, simple, and quick information.
Metaverse Spread
For my graphic design minor, I had to create an InDesign spread on any topic of my choice. Two of my favorite movies are Tron: Legacy and Ready Player One. Both include the most vivid concepts of the Metaverse and I wanted this project to be fun to create.
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Being given a blank canvas and told to create something can be daunting, especially when user-friendly platforms like Canva or CapCut make everyone look like a professional designer with captivating templates. Before this project, I was so used to relying on templates that I felt overwhelmed about where to even begin. I had a vision in my head, and now I just needed to figure out how to execute it.
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I was fortunate to have a great professor guide me through creating this project. She taught me how to use InDesign, but it was up to me to develop my creativity. I envisioned something colorful, consistent, and centered around technology. On the inside, I paired each paragraph and quote with matching colors and used images from the same artist to maintain a unified aesthetic.
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This project taught me the importance of fonts, empty space, and color contrast. I also learned why hierarchy is crucial for effective storytelling. As a reader, where should your eyes go first? What follows next? Could you skim this and still gain value? I focused on making quotes stand out and align with their corresponding paragraphs, ensuring that even a quick glance at the quotes would entice readers to explore further. Guiding the reader’s journey through the design was my priority. I ensured it was easy to navigate and avoid getting lost while reading.
Elevate’s Branding
Small details are important. People aren’t loyal to products, they’re loyal to brands. Building Elevate, I knew I needed to create a modern, eye-catching brand foundation that would set us apart.
LinkedIn Carousel
Gone are the days of long text-based LinkedIn posts. Today, the best way to capture attention is a series of infographics with pleasing designs and color. View the full post here.
*Created from scratch, not a template
More From Portfolio
VIRAL OR VITAL
Within the past few years, the One Chip Challenge has become very popular. Unfortunately, this craze resulted in the death of 14 year old boy. This PSA aims to highlight the dangers of such challenges and the allure of going viral. #ViralOrVital
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Love song lyrics
I created designs inspired by popular love and heartbreak songs. Focusing on typography, each design highlights a lyric with graphics that reflect the album's original theme, seen at the bottom left of each slide.
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Moodboards created for Times Square